You are finally ready to fulfill your life-long dream of opening a business. Whether it’s a restaurant, store, software company, or doctor’s office, you’re about to embark on an exciting and fulfilling adventure. However, few people can navigate this process alone and need a business partner. And who better to do this with than your life partner? Here are some of the things you should know before starting.
Work Together and Plan Your Future
If you’ve researched the pros and cons of opening a business with your spouse, you’re aware that it can be a controversial conversation. On the one hand, your spouse is the person you’re closest to and will be the most affected by the success or failure of the business, but on the other, not being able to separate work life from home life can be tricky. However, it’s possible, and as long as you work well together and have a well-thought-out plan, you stand a good chance of success.
Sit down and plan out everything. Determine who will be responsible for what, and try to divide responsibilities equally so that one person doesn’t feel resentful. Understand your company’s value and determine your target customer base.
Develop Your Online Presence
If one of you is better at writing than the other, let them take the lead on building your online presence. You need a website that demonstrates who you are and what you do. Customers should click on your homepage, navigate it with ease, and be able to see how to contact you or buy your products or services.
Learn the World of SEO
Search Engine Optimization should be your best friend. It’s the process of using keywords to appear higher on search engine results pages, meaning more people will click on your website or social media pages. You don’t need a lot of money to finance a high-performing marketing strategy, you just need to learn the basics. Take some time to learn about SEO practices. 71% of marketers have found that using strategic keywords is the best way to strategize for SEO. Isolate your keywords and keep them simple.
Upload Regular and Engaging Content
Upload regular content to your website and social media. When you upload new content to your site, Google and other search engines are alerted that you’re active. The work isn’t done once your page is live, and you need to add updates about things like offers and events. Initially, you can also update customers on your progress by sharing blog posts about your grand opening.
Utilize Social Media
Plan your social media posts and use them as a platform to communicate with current and potential customers. You and your spouse already have a great angle, as you’re a couple navigating the business world together. It also doesn’t have to be serious. If you two have good banter, use that to your advantage with a few funny but appropriate posts.
Remember the Basics
While your online presence is essential, remember the basics. After you’ve designed and decorated your business space, it’s easy to neglect one of the most important ways to attract passers-by’s attention, your signage. It should be attention-grabbing and well-positioned. 60% of consumers don’t enter a business when there is a lack of signage, and you don’t want to be a part of that statistic.
Succeeding in business is difficult, no matter if your partner is a business contact, old college friend, family member, or spouse. While it’s an exciting endeavor, starting a business with your partner will take a lot of work. With solid planning, utilizing one another’s skills, and open communication, there is no reason why you and your partner won’t be able to run a successful company.
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